UKRJEBM Volume 2, Issue 6 (June 2026)

A Study on the impact of Augmented Reality Technology on the Online Purchase Intentions of Gen Z in Vietnam: The Mediating Role of Attitudes and Perceived Values

Blockchain-Based Traceability for Green Digital Marketing: Opportunities and Challenges for Businesses in Central Vietnam

Artificial Intelligence-Driven Entrepreneurship: Transforming Business Creation, Innovation, and Sustainable Economic Growth

E-Service Quality and Customer Loyalty in Digital Commerce: Examining the Mediating Effect of Customer Satisfaction