Women are role models in several societies which have been changing beautifully for the few decades because of higher education, more jobs and income. Consequently women have been playing an increasingly critical role in household financial decision-making and investment practices. We also have growing economic prosperity and greater awareness of investment opportunities for women in general. Studies have shown that investment behaviour and decision-making are affected by age, income/wealth status, risk-attitude and life-cycle stage.

The study was developed in order to understand how women investors perceive risk and return, and the way they construct their financial plan when managing investments. It aims to offer insights into what drives the preferences, expectations and investment objectives of women investors when it comes to the portfolios they select for investment, as well as the financial goals they want to achieve. The research also seeks to understand the forces that affect how women invest, and how they create wealth and pursue financial security.

At the same time, this study demonstrates how crucial the part of financial planning plays in women’s and investors lives. Definition of Financial Planning → it is the systematic process which utilizes a planning approach to achieve life goals. It creates a structured process for you as the consumer, to develop better decision-making around your finances and broader relationships between different components of personal finance. Working from a holistic financial approach enables the examination of both the immediate and lasting ramifications of investment decisions so that you can maximise your chances for attaining the financial goals desired as well as overall well-being.

Keywords:  Investment Behavior, Financial Planning, Women Investors, Aden governorate.