This study targeted to identify the directions in the administrative staff of the University in Yemen towards the concept of strategic planning in the University performance also testing the differences in these various aspects based on personal and functional characteristics. The study used a random sample of approximately (103) employees who work at the university. The Descriptive- Analytical method adopted in the analysis of results.

The research reached with several findings: the independent variables (strategic analysis, strategic choice) staff strategic planning affects the dependent variable and the purpose of the performance of the university. The results also demonstrated the presence of statistically significant differences in the trends of the respondents with regard to the concept of strategic planning, because of the variable of qualification, the current position and the presence of statistically significant differences in the trends of the respondents on the concept of performance due to variable sex, qualification and current job. 

The study reached at the end that most of the recommendations, including: university must analyze their external environment to learn about the different variables that can affect them in the future, all responsible parties need also to be involved in the formulation of objectives of the university to achieve them.  

Keywords: strategic planning, institutional building, the Yemeni universities, private universities, globalization.