The study was conducted to evaluate the hedonic price of sheep characteristics at the market level in Dambatta livestock market, Dambatta Local Government of Kano State, Nigeria. A multistage sampling procedure was used to select 83 sheep buyers, and a structured questionnaire was used to collect information from the sampled population. The collected data was analyzed using multiple regression model to determine the socioeconomic characteristics of the buyers that influence consumers’ preferences for sheep and determine the valuable traits and factors determining market prices of sheep in the study area. The results reveal that the coefficients of educational status (p > 0.05), marketing experience (p < 0.1), and coefficient (p < 0.01) of the quantity of sheep purchased by the buyers were the socio-economic factors influence consumer preference for sheep in the study area. The result of hedonic price analysis reveals that the coefficient of live weight 11-20 kg (p>0.05), body condition (lean and fat, p>0.1, respectively), season (early season, p>0.1), and tail type (thin tail, p>0.1) was found to be characteristics influenced the prices of sheep in the study area. The study concluded that there are factors that influence prices of sheep in the study area. The study recommends that animal breeders should develop breeding programs that will focus on improving the genetic potential of sheep for optimal live weights and moderate body conditions. Additionally, they should promote fat-rumped tail breeds to encourage farmers to adopt these desirable tail types, thereby increasing market prices.