This study examines the relationship between entrepreneurial mindset and business success among young entrepreneurs, with particular attention to how cognitive and behavioural orientations influence entrepreneurial outcomes. The entrepreneurial mindset is conceptualised as a combination of opportunity recognition, creativity, risk orientation, resilience, adaptability, and self-efficacy, which collectively shape how individuals interpret and respond to business environments. Business success is understood as a multidimensional construct encompassing both financial and non-financial indicators, including profitability, sustainability, innovation capacity, and customer satisfaction. The study is based on a critical review and synthesis of existing literature and theoretical frameworks, including Schumpeter’s Theory of Innovation, McClelland’s Need for Achievement Theory, the Theory of Planned Behaviour, and Effectuation Theory. Findings from the literature suggest that entrepreneurial mindset plays a significant role in shaping entrepreneurial behaviour and influencing business performance. However, its impact is mediated by external factors such as access to finance, institutional support, market conditions, and socio-economic context. The study further reveals that business success among young entrepreneurs is often incremental and shaped by survival, adaptability, and long-term sustainability rather than immediate financial returns. It highlights conceptual gaps in existing literature, particularly the fragmentation between psychological and economic perspectives, and the limited integration of contextual factors in explaining entrepreneurial outcomes. The study concludes that entrepreneurial mindset is a critical but not standalone determinant of business success. It recommends strengthening entrepreneurship education, expanding mentorship programmes, improving access to finance, and enhancing policy support systems to foster sustainable youth entrepreneurship development.

Keywords: Entrepreneurial Mindset, Business Success, Young Entrepreneurs.