Study This aim develop as well as test effectiveness of digital learning media based on fairytale in Indonesian language learning for student Class V. Research using the Research and Development (R&D) model with ADDIE design includes stage analysis, design, development, implementation, and evaluation. The resulting product in the form of Learning Multimedia Interactive (MPI) based fairytale South Sulawesi local which contains audio narration, visual illustrations, and quizzes interactive. Validation by experts material get percentage feasibility 92%, media expert 80%, and expert 90% learning, all of it is in the “very feasible” category. Limited testing with 10 students producing an average gain score of 0.45 (category medium). Extensive testing with 30 students produces a gain score of 0.44 (category moderate), with 1 student in the category high (g > 0.70). Response student show level 4.6 attractiveness and convenience usage 4.2 on a scale of 5. Research results show that digital media is based on fairytale effective, attractive, and appropriate for increase literacy student school basic research This give contribution theoretical in application Mayer’s multimedia theory and Bruner’s constructivism, as well as contribution practical for teachers in provide contextual and based learning culture local.