The Impact of Digitalization on the Growth of Small Businesses in Aden (Field Study: In the Emdad Company, Aden)

This study investigates the impact of digitalization—digital infrastructure, skills, and tools—on small-business growth at Emdad Company in Aden, Yemen. Using 60 valid questionnaires were analyzed with SPSS 26, the findings show a significant positive impact of digitalization on customer satisfaction, financial, and operational performance, with digital skills having the strongest influence. The study recommends investing in digital skills, infrastructure, and automation.

Keywords: Digitalization, Growth, Small Businesses, Aden, Yemen, Emdad Company.

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