The Bahian women/men who make acarajé are guardians of a tradition and cultural heritage of Bahia, occupying a prominent place in generating income for their families and connecting with socioeconomic and environmental issues. Their craft is aligned with the Sustainable Development Goals (SDGs), contributing to the promotion of gender equality, inclusive and sustainable economic growth, in addition to cultural appreciation and preservation of know-how. The objective of this study is to verify how the activity of these entrepreneurs is aligned with the global goals of the SDGs. The methodology used was a bibliographic review, with a qualitative and exploratory approach. By recognizing and supporting the role played by these women, their cultural heritage is preserved and progress is made towards a more just, egalitarian and sustainable future. The results highlight the importance of public policies that value this traditional activity, integrating it into the strategy of sustainable and inclusive development.