Managing Corporate Communication and Corporate Image of Construction Companies in Rivers State (A Study of MCC – Monier Construction Company)

The study examined managing corporate communication and corporate image of construction companies in Rivers State, (a study of   MCC – Monier Construction Company). The design of the study was a survey research design. The population for this study was made up of one hundred and twenty (120) staff and managers (management members) which is the entire workforce of MCC Nigeria Ltd in Port Harcourt Rivers State.  This population choice was chosen because as staff members of the company they were in a better position to intelligibly answer to questions on MCC Nigeria Ltd and the dynamics of its corporate communications policy. The sample of the study was 120 staff of MCC Nigeria Limited Port Harcourt. The study adopted the census sampling technique in which the entire population was studied. 0ne hundred (100) copies of the questionnaire were completed and returned, the study therefore used the returned copies for its analysis. The study used mean and standard deviation to answer the research questions at 2.5 mean benchmark while Pearson Product Moment Correlation Coefficient (PPMC) was used in testing the null hypotheses at .05 significance level. The study concluded that corporate communication strategies of digital communication, verbal communication significantly relate to organizational image in MCC Nig. Limited, Port Harcourt. It recommended that management should adopt the most effective corporate communication strategy required for effective image MCC Nigeria Ltd, among others.

Keywords: Corporate reputation, Image, Construction Companies, Communication.

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