The present study aimed to analyze the potential for recognition of guaraná produced in the municipality of Taperoá, Bahia, as a Geographical Indication (GI), considering the natural, human and socioeconomic factors associated with the territory. The research was characterized as descriptive, exploratory and with a qualitative approach, based on a literature review and analysis of secondary data from official institutions and academic literature. The results show that guaraná from Taperoá has high historical productivity, regional economic relevance, market notoriety and differentiated characteristics resulting from edaphoclimatic conditions and local production practices. It was observed that, despite the recent growth in the region, due to the export of the product to other markets. In addition, the local guaraná has notoriety, intrinsic quality and high productivity, reduction of the cultivated area and productive oscillations, the product maintains strategic importance for territorial development. The interaction between know-how, productive tradition and environmental factors contributes to the construction of a territorial identity associated with guaraná, an essential element for recognition as a GI, especially in the Indication of Origin modality. It is concluded that recognition can act as an instrument of economic valorization, strengthening of local governance and promotion of sustainable development, and the institutional articulation of producers and the performance of complementary technical studies to support the registration process are recommended.