Radio drama and storytelling represent vital conduits for cultural transmission and language preservation in indigenous communities. This study investigates the appeal of Igbo radio drama and storytelling among audiences in Enugu Metropolis, South-East Nigeria. Using a mixed-methods approach, the research examined 384 audience members and 40 broadcasting personnel across five major radio stations. Data collection employed structured questionnaires and in-depth interviews, analysed through descriptive statistics, cross-tabulations, and thematic analysis. Anchored on Uses and Gratifications Theory, findings revealed that cultural authenticity emerged as the strongest appeal factor (Mean=4.52, SD=0.68), followed by entertainment value (Mean=4.38, SD=0.72), educational benefits (Mean=4.29, SD=0.79), and emotional connection (Mean=4.41, SD=0.71). However, significant demographic disparities exist, with older audiences (56+ years) demonstrating substantially higher appeal ratings (87.3%) compared to youth aged 18-25 years (23.1%). Quality of production (Mean=3.82, SD=0.91) and scheduling patterns emerged as critical constraints, with only 18% of indigenous drama broadcast during prime-time hours. Statistical analysis confirmed that cultural content authenticity (χ²=142.38, p<0.001) and production quality (χ²=98.47, p<0.001) significantly influence audience appeal. The study recommends enhanced investment in production quality, strategic scheduling reforms, youth-oriented content development, partnerships with cultural organisations, and capacity building for indigenous language dramatists to strengthen the appeal and sustainability of Igbo radio drama.