This paper examines the psychological and social effects of public disgrace in Nathaniel Hawthorne’s “The Scarlet Letter” and modern society. Through a qualitative literary analysis, it explores how shame and isolation impact the novel’s main characters, applying Erikson’s psychosocial development theory, Goffman’s stigma theory, and Foucault’s discipline and punishment theory. The current study investigates shame’s dual role as a destructive force and transformative factor in human relationships, drawing parallels between Puritan-era shaming practices and contemporary digital shaming. By combining historical literary analysis with modern social issues, this research offers new insights in the influence shame on human conduct, cultural norms, and personal self-perception across different social periods and cultural settings. The findings reveal the enduring relevance of Hawthorne’s work in understanding the complexities of public humiliation and its lasting effects on individuals and society. Future studies could expand the exploration cross-cultural variations in the experience and expression of shame across historical and digital contexts.