Superstitions remain embedded in Filipino cultural life despite modernization, scientific advancement, and increasing digital connectivity; however, limited empirical attention has been given to how these beliefs persist, are transmitted, and transform across generations. This study examined the common superstitions among Generation X, Millennials, and Generation Z, the processes through which these beliefs are transmitted, and the patterns of their transformation across generations. Employing a descriptive qualitative design within the narrative inquiry tradition, the study involved 15 participants purposively selected from the three generational groups. Data were generated through validated semi-structured interviews and analyzed thematically. Findings revealed five major thematic clusters of common superstitions, referred to as the Five S’s of Filipino Superstitions: Safeguarding, Spirituality, Supernaturalism, Safety, and Social Conduct. Among the specific beliefs identified, sweeping at night emerged as the most frequently cited superstition. Three interconnected channels of transmission were also identified: Family, Culture, and Communication, demonstrating that superstitions are learned through parental instruction, discipline, observation, participation, storytelling, repetition, personal testimony, and interpersonal reminders. Finally, three patterns of transformation emerged: Questioning and Decline, Digital Recontextualization, and Selective Persistence and Experiential Reinforcement. The findings indicate that superstitions do not simply disappear across generations; rather, they are selectively retained, questioned, modified, and reinterpreted according to family influence, cultural practices, personal experiences, education, scientific reasoning, and technological exposure. The study concludes that Filipino superstitions remain culturally significant not necessarily because they are universally believed, but because they continue to function as forms of cultural knowledge, memory, identity, and social practice. The findings highlight the importance of culturally responsive education that preserves cultural understanding while fostering critical thinking and evidence-based interpretation.

Keywords: Descriptive-qualitative, Generation X, Y (Millennials), and Z, Patterns, Superstitions, Transformation and Transmission.