This study examined the effect of creative entrepreneurial practices on income generation among women entrepreneurs in Southern Kebbi State, Nigeria. The study specifically assessed the entrepreneurial practices adopted, their effects on income and poverty reduction, and the constraints affecting their adoption. A survey research design was employed, and data were collected from 217 women entrepreneurs selected through a multi-stage and proportionate sampling technique across selected Local Government Areas in Southern Kebbi State. Descriptive statistics, multiple regression analysis, binary Logit regression, and factor analysis were used for data analysis. The descriptive results showed that women entrepreneurs engage in creative entrepreneurial practices to a high extent, particularly value addition (X̄ = 3.70), product diversification (X̄ = 3.62), innovation (X̄ = 3.55), and networking (X̄ = 3.48), while digital marketing recorded a moderate level of adoption (X̄ = 3.21). The multiple regression results revealed that creative entrepreneurial practices significantly influence income levels, with the double-log model providing the best fit (R² = 0.82; Adj. R² = 0.79; F = 31.56). Key determinants of income included access to credit (β = 0.35–0.42), value addition (β = 0.46–0.54), and financial literacy (β = 0.28–0.36). The binary Logit regression results indicated that creative entrepreneurial practices significantly reduce poverty among women entrepreneurs, with the model showing strong explanatory power (LR χ² = 68.32; pseudo R² = 0.41). Access to credit (β = 0.61) and value addition (β = 0.56) were the strongest predictors of poverty reduction. The factor analysis identified three major categories of constraints: financial, institutional, and socio-personal constraints, explaining 77.40% of the total variance. Financial constraints were the most dominant, with the highest eigenvalue (6.42) followed by institutional constraints (3.11) and socio-personal constraints (2.08). The study concludes that creative entrepreneurial practices significantly improve income and reduce poverty among women entrepreneurs in Southern Kebbi State. It recommends improved access to credit, strengthened entrepreneurial training, enhanced institutional support, and increased digital literacy programmes.

Keywords: Creative entrepreneurship, women entrepreneurs, income, poverty reduction.