Indigenous language preservation amongst younger generations remains critical in South-East Nigeria where Igbo faces declining usage. This study assesses the effectiveness of radio in revitalising the Igbo language amongst youths in Enugu. Using survey research design, 384 respondents comprising 150 radio personnel and 234 youths aged 18-35 were examined across major Enugu-based radio stations. Data collection utilised structured questionnaires and interviews, analysed using frequency distribution, percentages, mean scores and chi-square testing. Anchored on Uses and Gratifications Theory, findings revealed that radio programming reaches only 28% of target youth audiences (Mean=2.41, SD=1.02), with limited content appeal (Mean=2.38, SD=0.94) and inadequate youth-focused programming strategies (Mean=2.52, SD=1.08). Youth listenership for Igbo programmes averaged 15 minutes daily compared to 127 minutes for English content. Statistical testing (χ²=156.34, df=4, p<0.001) confirmed that current radio approaches significantly fail to effectively engage youths in Igbo language revitalisation. However, 67% of respondents expressed willingness to engage with modernised Igbo radio content integrating music, social media and contemporary formats. The study recommends modernised programming formats, strategic scheduling during youth-accessible hours, digital platform integration and collaborative partnerships with youth influencers to enhance radio’s effectiveness in Igbo language revitalisation amongst Enugu youths.