The proliferation of digital streaming platforms has fundamentally transformed audio consumption patterns globally, with implications for indigenous language broadcasting in Nigeria. This study examines the influence of digital streaming on traditional Igbo radio listenership in Enugu State. Adopting a mixed-methods research design, the study surveyed 385 respondents comprising 230 listeners and 155 broadcasting personnel across six major radio stations in Enugu Metropolis. Data collection utilised structured questionnaires with a reliability coefficient of 0.86, whilst analysis employed descriptive and inferential statistics including chi-square testing. Anchored on Media Displacement Theory and Uses and Gratifications Theory, findings revealed that 68% of respondents aged 18-35 accessed Igbo radio content through digital platforms rather than traditional broadcasts. Statistical testing (χ²=142.67, df=4, p<0.001) confirmed that digital streaming platforms significantly influenced traditional radio listenership patterns. Correlation analysis established positive a relationship (r=0.54, p<0.01) between digital platform availability and overall Igbo content consumption, suggesting streaming enhanced rather than entirely displaced traditional radio. However, advertisement revenue from traditional broadcasts declined by 42% amongst surveyed stations. The study recommends strategic digital integration, multiplatform content distribution, hybrid revenue models, and capacity building for Igbo broadcasters in digital content production.